Das Elite launches French perfume brand Ella K Parfums in the UAE!Techstream Labs
Ella K is a globally coherent creation. The spirit in which the collection has been developed goes well beyond the perfumes themselves, with all the associated elements thoroughly thought through to obtain a carefully crafted ensemble. All the elements allude to a symbol, either relatively obvious or more subtle, associated with the world of exploration. From the name to the most delicate item – which may not be obvious until the very last moment – the ELLA K proposition is to help share that search for that elsewhere beyond.
The first seven fragrances are sensory witnesses, each to a different experience, and together they represent the first chapter in a creative adventure on which the creator has just embarked.