Welcome to DAS ELITE Group, a partner of choice for luxury brand establishment and development throughout GCC and beyond. Das Elite Group has positioned itself as a regional hub that facilitates the development of brand perception and positioning, and building positive relationships with the target market, which is a vital part of brand growth.

The group strategy is to build strong sustainable businesses in the region by maintaining the right balance between brand principals and retailers across defined territories, adopting brand philosophy, merging with them and conveying that philosophy to a highly targeted audience for greater successes.

About Us

A leading regional distributor of luxury brands in the Middle East since 2014, Das Elite Group is today a name to reckon with. With core expertise in distribution and retailing, and a number of successes under its belt in developing brands across the GCC, the group is poised to become a major player in the beauty industry. The company arose out of the founder’s passion for achieving excellence in a field where innovation and modernity are the main drivers of success.

 

Our vision to have an optimal portfolio of brands to serve a growing client base is being realized as we continue in our mission to build successful brands and offer unique services and experiences to a multinational, multicultural and multilingual audience. Our core values of integrity, transparency, loyalty and reliability, coupled with our promise to always deliver in quality and excellence, recognizes us as one of the most ethical companies to work with. We believe in long-term business relationships with our partners, clients and employees, and we constantly strive to achieve the best interests of everyone.

An expert in the luxury segment, Das Elite Group is proving its expertise and successes in developing and building brands by opening a retail chain of luxury fragrance boutiques called Beautique, in addition to standalone boutiques serviced by its experienced teams of well-trained, skilled, and passionate people, thus catering to a highly discerning and elite clientele.

Our Portfolio Of Brands

Das Elite is the exclusive distributor of The Art of Shaving, Juliette Has a Gun, Bond No. 9, Sospiro, The Merchant of Venice, Maison Francis Kurkdjian, Moresque, Lengling Parfums Munich, L’Arc, Blend Oud, Onyrico, Eisenberg, Anima Mundi, Ermanno Scervino, Cargo Cosmetics and a number of other international brands in prime regional territories and travel retail in the MENA region.

Bond No. 9

Bond No. 9 is an American fragrance brand that pays tribute to the City of New York through the art of perfumery. In an industry that has long been dominated by men, Bond No. 9 is the first American perfumery to be headed by a woman founder and CEO, Laurice Rahmé, who oversees every aspect of Bond No. 9; from creating the New York-centric concept behind the eau de parfum collection to guiding the development of each fragrance and bottle design to designing the interior of each Bond No. 9 boutique.

 

Beyond a brand, Ms. Rahmé has made Bond No. 9 a singular force to be reckoned with in the world of luxury goods. After all, while perfumery has always been about head turning, Bond No. 9 has turned perfumes on their head.

Can you handlebar

Like any good story of American entrepreneurship, ours starts in a garage. In 2012, the first batches of Can You Handlebar Moustache Wax were produced in a crock pot our founder Doug Geiger stole from his wife Jordon and the ingredients were paid for with $400 he placed on a credit card. After considerable trial and error he found himself with a product he was happy with, that worked well, and could stand up to daily use. Can You Handlebar was born.

Soon after, we developed our first beard product, a beard balm leave-in conditioner dubbed “Dry Oil”. It followed the same pattern as the wax, produced from natural ingredients and with attention to detail at every level. From the lightweight, satiny texture to the balance of the oils used, the goal was to create a product that guaranteed a complete and healthy conditioning of the beard and the skin below. We soon noticed a growing audience for our products, the packaging and the hands-on approach.

The Art of Shaving

The Art of Shaving is considered the world’s leading premium shaving brand with its essential oil based grooming products, high-end shaving instruments, and a retail chain dedicated to men’s shaving. The brand has created a revolution in men’s grooming with The 4 Elements of the Perfect Shave®, a trademarked wet-shaving regimen that centers on the methodology: Prepare, Lather Up!, Shave, and Moisturize.

The Art of Shaving has added to their line of classic products and accessories with the highly anticipated launch of The Ocean Kelp and Power Shave collections. In addition to its signature products, The Art of Shaving offers a comprehensive range of premium shaving products and accessories including razors, brushes, tools and accessories.

Juliette has a gun

From NYC to Paris, Moscow or Sydney… Juliette intrigues the world. Armed with her perfume, the Shakespearean heroine goes wild. Life is too short, and pleasures too many, says Juliette. The Gun, metaphor for the perfume, weapon of seduction, or simple accessory of bluff, essentially symbolizes the liberation of women towards men. And sometimes with a taste for revenge… But the concept is also influenced by romanticism. A modern version, where reinventing couple and femininity is a constant quest.

Launched in 2006, our philosophy is to approach perfumery as an art and to be present only through a limited distribution such as concept stores, department stores or specialized perfumeries

Sospiro

Sospiro is a niche luxury fragrance house, developed in coordination with Xerjoff that draws inspiration from a creative marriage between Italy and the Middle East.

Focused on integrating fragrant imagery from a rich and colorful heritage that inspires the imagination and touches the senses, Sospiro is a graceful balance of the old and the new.

Focusing on an artistic approach to creating a truly sophisticated and fragrant experience, Sospiro perfumes are created by internationally recognized perfumers throughout Europe & under the guidance of Xerjoff perfumes, an internally renowned perfumery based out of Torino-Italy known for creating some of the most opulent and rarest scent in the world.

Sospiro is a brand collected by only the most sophisticated and discerning perfume collector. Sospiro collection, all of which are inspired by classic musical terms that underline the character and performance of the scent itself.

Maison Francis Kurkdjian

Maison Francis Kurkdjian’s unique personality is fostered by the creative power of a man who has a taste for precision. Francis Kurkdjian has been a leading perfumer since he started his career with Jean Paul Gaultier Le Male some 20 years ago. He has since created more than 40 iconic perfumes for world famous fashion houses and designers such as Armani, Burberry, Dior, Elie Saab, Lanvin, Narciso Rodriguez or Yves Saint Laurent.

He also opened pathways to a new vision by pioneering in 2001 the segment of bespoke fragrances, lending his talent to major contemporary artists or creating gigantic olfactory installations in emblematic places such as Château de Versailles or Grand Palais in Paris.

Lengling

Tradition meets modernity and wanderlust contrasts against the feeling of home. Wild yet soft, and always provocatively elegant, our sophisticated perfume compositions are all based on two fragrant notes that contrast and complement each other. Exciting and remarkably harmonious, the two notes play off each other as the perfume progresses, merging on the skin to create balanced perfection on a higher plane.

Since 2014, Lengling’s goal as Munich’s first perfume manufacturer was not only to create elegant scents, but also a complete artwork that achieves uncompromising premium quality in every respect; a promise that applies to all of the materials used, and the processes they undergo. Lengling is fully committed to using the finest ingredients from around the world, working hand in hand with nature. We are aware of our responsibilities, conscious of sustainability and ensure our formulations are vegan.  The elegant bottles are filled by hand. The shiny, double-faced satin labels are applied individually by hand to each bottle. The premium silver cap – inspired by an original Isar pebble – is a personal homage to Munich, each one, individually polished by hand.

Moresque

Moresque pays tribute to the legacy of the rich art and culture of Arabic perfumery.  The brand’s name and identity take inspiration from the splendor of the Moorish civilization and architecture.

Moresque expresses creativity and quality that is synonymous with Italy. It offers a collection of evocative, unique and modern fragrances that embody the reminiscent “Scents of the Orient” combined with Italian fineness, design and taste.

The Merchant of Venice

The Merchant of Venice is a line that has its conceptual origins in Venice and its history: it draws attention to the everlasting role of the city as a central force in the perfumery tradition throughout the world, and it involves different product lines based on the ancient Republic of Venice, its refined craftsmanship, and its centuries old trade with the Orient.

Diana Vreeland

Diana Vreeland Parfums is a fragrance and beauty collection that embodies Mrs. Vreeland’s personality: theatrical, colorful, confident, intelligent, and fun. Mrs. Vreeland’s heritage is a bounty of inspiring materials: fashion photographs, cities, landscapes, performances, objects, fabrics, and more. This treasure chest of memories has been a remarkable source of inspiration in the making of the fragrance collection. Diana Vreeland Parfums pays homage to her love of words and passion for color.

Blend Oud

Blend Oud  is a refined mélange combining the knowledge of the Arabic perfumery art – that goes back millennia – with the most magical and emblematic ingredient in the history of perfume: Oud.

L’Arc

L’Arc contemporary story starts when two travelers Claude & Fadi Al Haddad got told the tale of an ancient architect who went on a transformational journey and become a master perfumer. Little did Maître de Claude know of what the future held for him. From a pilgrim of architectural artistry to a paragon of perfume making, Maître de Claude’s life story was written with notes of a different kind while travelling the world in so many places.

 

Claude & Fadi Al Haddad decided to bring back to life the perfumer’s forgotten adventure — that was and still is an inspiration for many generations — by highlighting not only notes he discovered but also his quest for true love. Inspired by his commitment to pursue his passion for unique scents, L’Arc parfums distinguishes itself by being the first house of perfumes dedicated to the seekers of grace and artistry. L’Arc’s exquisite craftsmanship is reflected in its meticulous attention to detail, especially when it comes to the design of its elegant bottles and the choice of its complex fragrances.

Eisenberg

In 1985, José Eisenberg wanted to bring everything he was passionate about together in one project and aspired to create a beauty brand drawing on his identity, values and experience. He longed to return to the ambition of his lifetime, that of a timeless, natural beauty without artifice. And so, began his quest for the ultimate formula which would make women and men even more beautiful.

After 15 years of scientific research and clinical tests, he was finally able to make the Trio-Molecular Formula become a reality and market his first products in 2000 under his own cosmetic, perfume and make-up brand: EISENBERG. This scientific discovery would become the cornerstone of EISENBERG’s brand and be incorporated into all of its cosmetics. It contains three molecules present in the nature which, once combined, regenerate, energize and oxygenate the skin, helping preserve or restore the natural functions of youthful skin.

Onyrico

Onyrico is a fragrance line that expresses Italian talent in a free and independent manner through the life stories of the great Italian geniuses. Onyrico is a journey through art and history and everything that has given beauty and culture to humanity… as in a dream. Onyrico means “world of dream”: scent takes us to daydreams, suddenly transported without limits of space and time.

Onyrico expresses the pleasures of beauty and refinement, which are manifested in the attention to detail and endless nuances: the truth and the luxury, always represented by time, are the most important ingredient of Onyrico. Time and space is explored through the history of some great characters, chosen from among many notable Italians who have created works of extraordinary talent and beauty.

Art can exist on earth just through man’s works: and perfume is art. Onyrico is a perfumed tribute to Italian geniuses who have given beauty to the world for centuries.

The first edition of perfumes is born from the desire to affirm the joyful pride of being Italian, a belief in the genius and talent of Italians — fragrances interpreted just by great Italian perfumers.

Onyrico is a fitting tribute to Italy and its timeless emotions.

Anima Mundi

Anima Mundi comes from ancient Latin words and means “Soul of the World”. When the spirit of the world touched humanity, civilization bloomed as a flower. Everything that was closed, was opened, everything that was separate, was joined. Everything potential manifested itself. The secret of the world animated the great civilizations that were born, which expressed talent and value through ideas, art and works of humanity. Nations, cities, streets and monuments have realized the esoteric principle “as above, so below”. So heaven’s harmony lived on earth.

Cargo Cosmetics

In 1996, Cargo emerged onto the scene as a professional makeup line that is used by the industry’s top artists. The concept: simple, professional results that would be easy enough for all women to achieve.

From there, Cargo launched a multitude of award winning products, formulations and innovative packaging. It wasn’t long before Cargo became the one to watch and garnered worldwide recognition as one of the most creative and innovative brands on the beauty scene.

Today, Cargo continues to create products that are fresh, innovative and fun; all with a nod to the free spirit of the independent traveler. At Cargo, we truly believe that the journey is just as important as the destination. Therefore we will always strive to deliver “makeup to move you.”

Ermanno Scervino

Ermanno Scervino enters the perfumery world with an exclusive creation, conceived by the creative genius of the designer, Ermanno Scervino, and in cooperation with the thirty-year expertise of Mavive. These two Italian entrepreneurs of excellence generate a project that synthesizes taste, elegance, innovation, and femininity.

The fragrance by Ermanno Scervino embodies the values of the Brand, such as elegance, glamour, luxury, femininity, and the “Made in Italy” designation guaranteeing an iconic item that

is both precious and exclusive.

Badgley Mischka

Mark Badgley and James Mischka in celebrating 30 years of designer style created a signature fragrance in women. Very much like their elegant red carpet gowns, their self-titled perfume, Badgley Mischka, is both elegant and glamorous. This captivating fragrance filled with a soft floral scent evokes effortless feminine glamour. Warm notes of musk and amber create an enticing, full-bodied aroma that lingers on the skin for hours.

TRU VIRTU

Safety and protection of personal data and documents come first in relation to our TRU VIRTU® products.

The TRU VIRTU® product philosophy stands for the development of innovative and functional products with protectoral functions combined with a distinctive design and high quality. TRU VIRTU® products offer individuality and a one of a kind product-experience.

In the process, high-quality materials such as anodized aluminium, high-strength plastics and stainless steel are being used. This is what makes TRU VIRTU® products extremely robust but light at the same time and that is how new product characteristics and functions, e.g. RFID-protection, can be realized.

All TRU VIRTU® products are developed and tested exclusively in Germany by our engineers and designers.

TRU VIRTU® – Reduced to the Max!® means maximum functionality at minimum size.

+ Bond No. 9

Bond No. 9

Bond No. 9 is an American fragrance brand that pays tribute to the City of New York through the art of perfumery. In an industry that has long been dominated by men, Bond No. 9 is the first American perfumery to be headed by a woman founder and CEO, Laurice Rahmé, who oversees every aspect of Bond No. 9; from creating the New York-centric concept behind the eau de parfum collection to guiding the development of each fragrance and bottle design to designing the interior of each Bond No. 9 boutique.

 

Beyond a brand, Ms. Rahmé has made Bond No. 9 a singular force to be reckoned with in the world of luxury goods. After all, while perfumery has always been about head turning, Bond No. 9 has turned perfumes on their head.

+ Can you handlebar

Can you handlebar

Like any good story of American entrepreneurship, ours starts in a garage. In 2012, the first batches of Can You Handlebar Moustache Wax were produced in a crock pot our founder Doug Geiger stole from his wife Jordon and the ingredients were paid for with $400 he placed on a credit card. After considerable trial and error he found himself with a product he was happy with, that worked well, and could stand up to daily use. Can You Handlebar was born.

Soon after, we developed our first beard product, a beard balm leave-in conditioner dubbed “Dry Oil”. It followed the same pattern as the wax, produced from natural ingredients and with attention to detail at every level. From the lightweight, satiny texture to the balance of the oils used, the goal was to create a product that guaranteed a complete and healthy conditioning of the beard and the skin below. We soon noticed a growing audience for our products, the packaging and the hands-on approach.

+ The Art of Shaving

The Art of Shaving

The Art of Shaving is considered the world’s leading premium shaving brand with its essential oil based grooming products, high-end shaving instruments, and a retail chain dedicated to men’s shaving. The brand has created a revolution in men’s grooming with The 4 Elements of the Perfect Shave®, a trademarked wet-shaving regimen that centers on the methodology: Prepare, Lather Up!, Shave, and Moisturize.

The Art of Shaving has added to their line of classic products and accessories with the highly anticipated launch of The Ocean Kelp and Power Shave collections. In addition to its signature products, The Art of Shaving offers a comprehensive range of premium shaving products and accessories including razors, brushes, tools and accessories.

+ Juliette Has A Gun

Juliette has a gun

From NYC to Paris, Moscow or Sydney… Juliette intrigues the world. Armed with her perfume, the Shakespearean heroine goes wild. Life is too short, and pleasures too many, says Juliette. The Gun, metaphor for the perfume, weapon of seduction, or simple accessory of bluff, essentially symbolizes the liberation of women towards men. And sometimes with a taste for revenge… But the concept is also influenced by romanticism. A modern version, where reinventing couple and femininity is a constant quest.

Launched in 2006, our philosophy is to approach perfumery as an art and to be present only through a limited distribution such as concept stores, department stores or specialized perfumeries

+ Sospiro

Sospiro

Sospiro is a niche luxury fragrance house, developed in coordination with Xerjoff that draws inspiration from a creative marriage between Italy and the Middle East.

Focused on integrating fragrant imagery from a rich and colorful heritage that inspires the imagination and touches the senses, Sospiro is a graceful balance of the old and the new.

Focusing on an artistic approach to creating a truly sophisticated and fragrant experience, Sospiro perfumes are created by internationally recognized perfumers throughout Europe & under the guidance of Xerjoff perfumes, an internally renowned perfumery based out of Torino-Italy known for creating some of the most opulent and rarest scent in the world.

Sospiro is a brand collected by only the most sophisticated and discerning perfume collector. Sospiro collection, all of which are inspired by classic musical terms that underline the character and performance of the scent itself.

+ Maison francis Kurkdjian

Maison Francis Kurkdjian

Maison Francis Kurkdjian’s unique personality is fostered by the creative power of a man who has a taste for precision. Francis Kurkdjian has been a leading perfumer since he started his career with Jean Paul Gaultier Le Male some 20 years ago. He has since created more than 40 iconic perfumes for world famous fashion houses and designers such as Armani, Burberry, Dior, Elie Saab, Lanvin, Narciso Rodriguez or Yves Saint Laurent.

He also opened pathways to a new vision by pioneering in 2001 the segment of bespoke fragrances, lending his talent to major contemporary artists or creating gigantic olfactory installations in emblematic places such as Château de Versailles or Grand Palais in Paris.

+ Lengling

Lengling

Tradition meets modernity and wanderlust contrasts against the feeling of home. Wild yet soft, and always provocatively elegant, our sophisticated perfume compositions are all based on two fragrant notes that contrast and complement each other. Exciting and remarkably harmonious, the two notes play off each other as the perfume progresses, merging on the skin to create balanced perfection on a higher plane.

Since 2014, Lengling’s goal as Munich’s first perfume manufacturer was not only to create elegant scents, but also a complete artwork that achieves uncompromising premium quality in every respect; a promise that applies to all of the materials used, and the processes they undergo. Lengling is fully committed to using the finest ingredients from around the world, working hand in hand with nature. We are aware of our responsibilities, conscious of sustainability and ensure our formulations are vegan.  The elegant bottles are filled by hand. The shiny, double-faced satin labels are applied individually by hand to each bottle. The premium silver cap – inspired by an original Isar pebble – is a personal homage to Munich, each one, individually polished by hand.

+ Moresque

Moresque

Moresque pays tribute to the legacy of the rich art and culture of Arabic perfumery.  The brand’s name and identity take inspiration from the splendor of the Moorish civilization and architecture.

Moresque expresses creativity and quality that is synonymous with Italy. It offers a collection of evocative, unique and modern fragrances that embody the reminiscent “Scents of the Orient” combined with Italian fineness, design and taste.

+ The merchant of venice

The Merchant of Venice

The Merchant of Venice is a line that has its conceptual origins in Venice and its history: it draws attention to the everlasting role of the city as a central force in the perfumery tradition throughout the world, and it involves different product lines based on the ancient Republic of Venice, its refined craftsmanship, and its centuries old trade with the Orient.

+ Diana Vreeland

Diana Vreeland

Diana Vreeland Parfums is a fragrance and beauty collection that embodies Mrs. Vreeland’s personality: theatrical, colorful, confident, intelligent, and fun. Mrs. Vreeland’s heritage is a bounty of inspiring materials: fashion photographs, cities, landscapes, performances, objects, fabrics, and more. This treasure chest of memories has been a remarkable source of inspiration in the making of the fragrance collection. Diana Vreeland Parfums pays homage to her love of words and passion for color.

+ Blend oud

Blend Oud

Blend Oud  is a refined mélange combining the knowledge of the Arabic perfumery art – that goes back millennia – with the most magical and emblematic ingredient in the history of perfume: Oud.

+ L'Arc

L’Arc

L’Arc contemporary story starts when two travelers Claude & Fadi Al Haddad got told the tale of an ancient architect who went on a transformational journey and become a master perfumer. Little did Maître de Claude know of what the future held for him. From a pilgrim of architectural artistry to a paragon of perfume making, Maître de Claude’s life story was written with notes of a different kind while travelling the world in so many places.

 

Claude & Fadi Al Haddad decided to bring back to life the perfumer’s forgotten adventure — that was and still is an inspiration for many generations — by highlighting not only notes he discovered but also his quest for true love. Inspired by his commitment to pursue his passion for unique scents, L’Arc parfums distinguishes itself by being the first house of perfumes dedicated to the seekers of grace and artistry. L’Arc’s exquisite craftsmanship is reflected in its meticulous attention to detail, especially when it comes to the design of its elegant bottles and the choice of its complex fragrances.

+ Eisenberg

Eisenberg

In 1985, José Eisenberg wanted to bring everything he was passionate about together in one project and aspired to create a beauty brand drawing on his identity, values and experience. He longed to return to the ambition of his lifetime, that of a timeless, natural beauty without artifice. And so, began his quest for the ultimate formula which would make women and men even more beautiful.

After 15 years of scientific research and clinical tests, he was finally able to make the Trio-Molecular Formula become a reality and market his first products in 2000 under his own cosmetic, perfume and make-up brand: EISENBERG. This scientific discovery would become the cornerstone of EISENBERG’s brand and be incorporated into all of its cosmetics. It contains three molecules present in the nature which, once combined, regenerate, energize and oxygenate the skin, helping preserve or restore the natural functions of youthful skin.

+ Onyrico

Onyrico

Onyrico is a fragrance line that expresses Italian talent in a free and independent manner through the life stories of the great Italian geniuses. Onyrico is a journey through art and history and everything that has given beauty and culture to humanity… as in a dream. Onyrico means “world of dream”: scent takes us to daydreams, suddenly transported without limits of space and time.

Onyrico expresses the pleasures of beauty and refinement, which are manifested in the attention to detail and endless nuances: the truth and the luxury, always represented by time, are the most important ingredient of Onyrico. Time and space is explored through the history of some great characters, chosen from among many notable Italians who have created works of extraordinary talent and beauty.

Art can exist on earth just through man’s works: and perfume is art. Onyrico is a perfumed tribute to Italian geniuses who have given beauty to the world for centuries.

The first edition of perfumes is born from the desire to affirm the joyful pride of being Italian, a belief in the genius and talent of Italians — fragrances interpreted just by great Italian perfumers.

Onyrico is a fitting tribute to Italy and its timeless emotions.

+ Anima mundi

Anima Mundi

Anima Mundi comes from ancient Latin words and means “Soul of the World”. When the spirit of the world touched humanity, civilization bloomed as a flower. Everything that was closed, was opened, everything that was separate, was joined. Everything potential manifested itself. The secret of the world animated the great civilizations that were born, which expressed talent and value through ideas, art and works of humanity. Nations, cities, streets and monuments have realized the esoteric principle “as above, so below”. So heaven’s harmony lived on earth.

+ Cargo cosmetics

Cargo Cosmetics

In 1996, Cargo emerged onto the scene as a professional makeup line that is used by the industry’s top artists. The concept: simple, professional results that would be easy enough for all women to achieve.

From there, Cargo launched a multitude of award winning products, formulations and innovative packaging. It wasn’t long before Cargo became the one to watch and garnered worldwide recognition as one of the most creative and innovative brands on the beauty scene.

Today, Cargo continues to create products that are fresh, innovative and fun; all with a nod to the free spirit of the independent traveler. At Cargo, we truly believe that the journey is just as important as the destination. Therefore we will always strive to deliver “makeup to move you.”

+ Ermanno Scervino

Ermanno Scervino

Ermanno Scervino enters the perfumery world with an exclusive creation, conceived by the creative genius of the designer, Ermanno Scervino, and in cooperation with the thirty-year expertise of Mavive. These two Italian entrepreneurs of excellence generate a project that synthesizes taste, elegance, innovation, and femininity.

The fragrance by Ermanno Scervino embodies the values of the Brand, such as elegance, glamour, luxury, femininity, and the “Made in Italy” designation guaranteeing an iconic item that

is both precious and exclusive.

+ Badgley Mischka

Badgley Mischka

Mark Badgley and James Mischka in celebrating 30 years of designer style created a signature fragrance in women. Very much like their elegant red carpet gowns, their self-titled perfume, Badgley Mischka, is both elegant and glamorous. This captivating fragrance filled with a soft floral scent evokes effortless feminine glamour. Warm notes of musk and amber create an enticing, full-bodied aroma that lingers on the skin for hours.

+ TRU VIRTU

TRU VIRTU

Safety and protection of personal data and documents come first in relation to our TRU VIRTU® products.

The TRU VIRTU® product philosophy stands for the development of innovative and functional products with protectoral functions combined with a distinctive design and high quality. TRU VIRTU® products offer individuality and a one of a kind product-experience.

In the process, high-quality materials such as anodized aluminium, high-strength plastics and stainless steel are being used. This is what makes TRU VIRTU® products extremely robust but light at the same time and that is how new product characteristics and functions, e.g. RFID-protection, can be realized.

All TRU VIRTU® products are developed and tested exclusively in Germany by our engineers and designers.

TRU VIRTU® – Reduced to the Max!® means maximum functionality at minimum size.

Regional Strategy

DAS ELITE Group presents itself as a Regional Hub which facilitates luxury brands development throughout MENA Region and beyond. Our strategy is to build long-term solid business developments by maintaining the right balance between Brands Principals and Retailers across our defined territories, the aim is to merge with each brand’s philosophy and to turn it into success.

DAS ELITE Group facilitates as well through its network standalone retail developments for its dedicated brands in key locations across the region.

Distribution Network

Das Elite Group provides the right distribution network to each brand, giving weight to the brand’s positioning, price point, and target audience. Below is our distribution network across the MEA:

UAE

Paris Gallery
Bloomingdales
Harvey Nichols
Galeries Lafayette
Jovoy Paris
Perfume Bay
Atelier Perfumery
Le BHV Maraix

Lebanon

ABC

Kuwait

Harvey Nichols
Faces
Debenhams
House of Perfumes
Vavavoom
Cove
Co-op Societies
PDX

Iraq

Beautique Iraq
Paris Gallery
La Shaheera

KSA

Paris Gallery
Fara’ed Fragrances
Boudoir

Qatar

Paris Gallery
Galeries La Fayette
Harvey Nichols
Jovoy Paris
Al Fardan Hospitality

Retail

Beautique

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Beautique is a realm of extravagance where excesses are customary. It’s a world of aromatic luxuries where art and creativity merge to entertain with scents that are both uncommon and individual in nature. A true destination for perfume aficionados, here you will discover some of the world’s finest natural fragrances created by leading master perfumers, here you can indulge yourself in an unforgettable olfactory trip to the discovery of your signature scent — a scent that truly defines you!

The Art of shaving

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For 20 years, The Art of Shaving has been a creator and purveyor of the finest shaving and grooming products, rooted in unique, multisensorial experiences. The Art of Shaving is considered one of the world’s leading premium grooming brands with its trademarked “The 4 Elements of the Perfect Shave” – Prepare, Lather Up!, Shave, and Moisturize — essential oils based grooming products, high-end shaving instruments, Barber Spas, and global retail operations. The brand aims to induct discerning men into the “Brotherhood of Shaving”, a mission to help men elevate grooming from an act to a cherished ritual. Today, The Art of Shaving serves as a destination for one-on-one consultation and education, where men can get answers for any grooming question they may have from expert shave consultants and master barbers.

At The Art of Shaving stores you can experience the brand’s diverse variety of products for head to toe grooming. Shaving consultants will help clients navigate through the signature 4 Elements of the Perfect Shave collections, fragrances, facial hair and skin care products. Additionally, the store boasts an array of finely crafted grooming instruments and accessories. The Art of Shaving’s passion for detailed bespoke design can be found in elegant sets featuring badger hair shaving brushes, different types of razors, and beautiful stands composed with luxury materials as rose gold and anodized aluminum.

In addition to the retail setup, the stores also feature a Barber Spa that offers men an indulgent grooming experience in a luxurious and masculine environment. Master barbers are expertly trained to provide a range of services using The Art of Shaving products and pure essential oils to leave clients well-groomed and ready for the day. Guests can treat themselves to the brand’s signature royal shave or traditional barber services like a shave, haircut, head shave, or facial hair shaping and styling.

New Art Of Shaving – Dubai Mall

The Art of Shaving is excited to announce the brand’s third store opening in Dubai – United Arab Emirates at The Dubai Mall on 11th of October 2018.

At The Art of Shaving – The Dubai Mall, can now experience the brand’s diverse variety of products for head to toe grooming. Shaving consultants will help clients navigate through the signature 4 Elements of the Perfect Shave collections, facial hair, skin care, body care, fragrances, and newly introduced hair styling products.

In addition to the retail setup, this location also features a Barber Spa, which offers men an indulgent grooming experience in a luxurious and masculine environment. Master Barber are expertly trained to provide a range of services using The Art of Shaving products and pure essential oils to leave clients well-groomed and ready for the day. Guests can treat themselves to the brand’s signature Royal Shave or traditional barber services like a shave, haircut, head shave, or facial hair shaping and styling.

Standalone Boutiques

The Merchant of Venice – Dubai Mall

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The Merchant of Venice, the renowned Venetian brand of artistic perfumery is delighted to open its doors outside of Italy for the first time on June 26, 2018 at the new luxury fragrance destination Perfumery & Co in the Dubai Mall’s Fashion Avenue. Stemming from the prestigious perfume museum in Venice at Palazzo Mocenigo and having a strong connection to its rich historical roots, The Merchant of Venice expresses the beautiful heritage of Venice. The launch was attended by world-renowned master perfumer, Alexandra Monet, and CEO, Marco Vidal.

The luxurious perfume brand is heavily influenced by the early Renaissance and ancient Venetian perfumery art. The scents encapsulate the amalgamation of spices and aromas brought into Venice through different trade routes. Reflecting the iconic history, The Merchant of Venice represents unique and sophisticated perfume lines suitable for every occasion and for both genders.

The concept of this boutique is in line with the ones previously designed by Pier Luigi Pizzi, the internationally acclaimed theatre set designer who already authored the restyling of the exhibition in the Perfume Museum, in Palazzo Mocenigo, Venice. Inside, customers can immerse themselves in the world of The Merchant of Venice, with offerings ranging from exclusive Eau de Parfum and Eau de Toilette, along with body care, room products and accessories. The fragrances are inspired by ancient Venetian perfumery art and bottled in elegant design packages that are reminiscent of the millenary tradition of Murano glass. Guests can also act roles of master perfumer by combining and creating their own scents, and in the process discovering the ancient secrets of a timeless tradition.

+ Beautique

Beautique

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Beautique is a realm of extravagance where excesses are customary. It’s a world of aromatic luxuries where art and creativity merge to entertain with scents that are both uncommon and individual in nature. A true destination for perfume aficionados, here you will discover some of the world’s finest natural fragrances created by leading master perfumers, here you can indulge yourself in an unforgettable olfactory trip to the discovery of your signature scent — a scent that truly defines you!

+ The Art of shaving

The Art of shaving

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For 20 years, The Art of Shaving has been a creator and purveyor of the finest shaving and grooming products, rooted in unique, multisensorial experiences. The Art of Shaving is considered one of the world’s leading premium grooming brands with its trademarked “The 4 Elements of the Perfect Shave” – Prepare, Lather Up!, Shave, and Moisturize — essential oils based grooming products, high-end shaving instruments, Barber Spas, and global retail operations. The brand aims to induct discerning men into the “Brotherhood of Shaving”, a mission to help men elevate grooming from an act to a cherished ritual. Today, The Art of Shaving serves as a destination for one-on-one consultation and education, where men can get answers for any grooming question they may have from expert shave consultants and master barbers.

At The Art of Shaving stores you can experience the brand’s diverse variety of products for head to toe grooming. Shaving consultants will help clients navigate through the signature 4 Elements of the Perfect Shave collections, fragrances, facial hair and skin care products. Additionally, the store boasts an array of finely crafted grooming instruments and accessories. The Art of Shaving’s passion for detailed bespoke design can be found in elegant sets featuring badger hair shaving brushes, different types of razors, and beautiful stands composed with luxury materials as rose gold and anodized aluminum.

In addition to the retail setup, the stores also feature a Barber Spa that offers men an indulgent grooming experience in a luxurious and masculine environment. Master barbers are expertly trained to provide a range of services using The Art of Shaving products and pure essential oils to leave clients well-groomed and ready for the day. Guests can treat themselves to the brand’s signature royal shave or traditional barber services like a shave, haircut, head shave, or facial hair shaping and styling.

New Art Of Shaving – Dubai Mall

The Art of Shaving is excited to announce the brand’s third store opening in Dubai – United Arab Emirates at The Dubai Mall on 11th of October 2018.

At The Art of Shaving – The Dubai Mall, can now experience the brand’s diverse variety of products for head to toe grooming. Shaving consultants will help clients navigate through the signature 4 Elements of the Perfect Shave collections, facial hair, skin care, body care, fragrances, and newly introduced hair styling products.

In addition to the retail setup, this location also features a Barber Spa, which offers men an indulgent grooming experience in a luxurious and masculine environment. Master Barber are expertly trained to provide a range of services using The Art of Shaving products and pure essential oils to leave clients well-groomed and ready for the day. Guests can treat themselves to the brand’s signature Royal Shave or traditional barber services like a shave, haircut, head shave, or facial hair shaping and styling.

+ Standalone Boutiques

Standalone Boutiques

The Merchant of Venice – Dubai Mall

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The Merchant of Venice, the renowned Venetian brand of artistic perfumery is delighted to open its doors outside of Italy for the first time on June 26, 2018 at the new luxury fragrance destination Perfumery & Co in the Dubai Mall’s Fashion Avenue. Stemming from the prestigious perfume museum in Venice at Palazzo Mocenigo and having a strong connection to its rich historical roots, The Merchant of Venice expresses the beautiful heritage of Venice. The launch was attended by world-renowned master perfumer, Alexandra Monet, and CEO, Marco Vidal.

The luxurious perfume brand is heavily influenced by the early Renaissance and ancient Venetian perfumery art. The scents encapsulate the amalgamation of spices and aromas brought into Venice through different trade routes. Reflecting the iconic history, The Merchant of Venice represents unique and sophisticated perfume lines suitable for every occasion and for both genders.

The concept of this boutique is in line with the ones previously designed by Pier Luigi Pizzi, the internationally acclaimed theatre set designer who already authored the restyling of the exhibition in the Perfume Museum, in Palazzo Mocenigo, Venice. Inside, customers can immerse themselves in the world of The Merchant of Venice, with offerings ranging from exclusive Eau de Parfum and Eau de Toilette, along with body care, room products and accessories. The fragrances are inspired by ancient Venetian perfumery art and bottled in elegant design packages that are reminiscent of the millenary tradition of Murano glass. Guests can also act roles of master perfumer by combining and creating their own scents, and in the process discovering the ancient secrets of a timeless tradition.

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Careers

Das Elite Group is at the forefront of a rapidly growing beauty industry, and we depend on an able workforce to drive success for our brands. People are our most important asset, and we are committed to creating a working atmosphere that is challenging, satisfying and rewarding. We are constantly seeking talented people to join our passionate and dedicated teams.

Contact

Das Elite Group |Dubai Airport Freezone
Office 4E A 226 |P.O. Box 293596
T +971 4 2045291
F +971 4 2045292